The COVID-19 crisis has had a severe human and economic impact on business activities and raises questions about the resilience and future of the events industry. This calls for a "reset of the system" that requires a new model of safety, resilience, inclusiveness, and zero-carbon growth. This paradigm shift is called the "Regenerative Revolution" and it is attracting attention as a new way of thinking. In this presentation, Guy Bigwood, a pioneer in sustainability, will explain how companies can think about sustainability and how events can contribute to the regeneration and renewal of society.

* This video is a recording of an online seminar sponsored by JCD: "Guy Bigwood - Sustainability Pioneer Speaks on the Global SDGs Frontline", which was held on March 18, 2021.

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